6 Tools to Help You Manage Your Business Social Media
Need help keeping up with social media?
Here are some of the most common types of social media marketing tools and what they can do for your business.
Numerous tools have emerged to help your business navigate the world of social media and better manage your accounts.
Here are some of the most common types of social media marketing tools and what they can do for your business.
Social Media Scheduling
A massive part of running social media accounts is making sure you have content going out on the right platform at the right time. There are a few auto-scheduling programs on the market, but these 2 below in my opinion are the best out there.
Hootsuite
The most used scheduling platform integrates with Facebook, Twitter, LinkedIn, YouTube, Instagram and Pinterest. As well as having you covered with the scheduling aspects of the platform it also has built in reports and the ability to monitor your platforms.
@Hootsuite starts at £25 per month and can go as far has £520 per month depending on how many social platforms and users you require.
Buffer
@Buffer includes all the same integrations has Hootsuite, it also has the function for monitoring your social platforms. Buffer starts from £39.48 per month for the professional account or £177.65 per month for the business account.
Video Creation Tools
Statistics show that consumers are more likely to engage with video content on social media. As a small business owner, it can be difficult to get started with making your own video content. Fortunately, there are several tools that can help you quickly and easily create high-quality videos to share on social media.
Animoto
Whether you’re making promo videos, social media videos or company explainers, Animoto is a versatile tool for just about any business video need. It also has a drag-and-drop interface, making it an easy tool to use. Animoto’s plans start as low as £5 per month, although businesses may be better off choosing a more robust tier.
Vyond
Vyond lets you create videos easily with their library of templates, sounds, props, and so much more. @Vyond has 3 pricing categories
- Personal, which breaks down to Essential at £38.64 per month and Premium at £70.19 per month
- Business, again breaks down into premium at £70.19 per month and Professional at £125.40 per month
- Enterprise, which breaks down into Professional at £125.40 per month and Enterprise which you can get custom pricing depending on your needs.
Monitoring Tools
As a small business owner, you likely don’t have time to constantly be checking in with social media to see how customers are interacting with your company. There are several social monitoring tools that will allow you to see what kinds of conversations everyday users are having, both about your business and your larger industry.
Buzzsumo
Mention
While the right tools can help you run your social media accounts, it’s important to have a comprehensive social media marketing strategy first. Check out our guide here to get some ideas on crafting a strategy that works for your business.
Written by Jay Cook, Social Media & Communications Director. 30-08-19