What are the Best Times to Post on Social Media?
Social media is a crucial tool for businesses, influencers, and individuals looking to maximise their online presence. Understanding the best times to post on these platforms can significantly enhance engagement, reach, and overall success. Let’s dive into the optimal posting times for major social networks.
Optimal Posting Times: Weekdays 9 am - 2 pm
Facebook remains a dominant force in social media. The best times to post here are during weekdays, particularly mid-morning to early afternoon. This is when users often check their Facebook during breaks or lunch hours.
Optimal Posting Times: Weekdays 11 am - 1 pm
Instagram's visually driven platform is most active during lunch hours on weekdays. Posting during these times ensures higher visibility as users scroll through their feeds during breaks.
X (Formally Twitter)
Optimal Posting Times: Weekdays 8 am - 4 pm
Twitter sees consistent engagement throughout the day. The morning hours are particularly active as people catch up on news and updates. Afternoons also see steady engagement.
Optimal Posting Times: Tuesday to Thursday, 9 am - 12 pm
Early mornings to just before lunchtime are ideal for posting.
Optimal Posting Times: Evenings and Weekends
Pinterest users tend to engage more during leisure times, like evenings and weekends. This platform is used for inspiration and leisure browsing, making off-work hours optimal for posting.
YouTube
Optimal Posting Times: Weekends, 9 am - 11 am
YouTube videos get the most views on weekends, particularly in the morning. It’s a time when people are free to relax and consume longer content.
TikTok
Optimal Posting Times: Everyday 6 am - 10 am and 7 pm - 11 pm
TikTok's audience is active both early in the morning and late in the evening. The platform's short, engaging content suits these times when users are likely to have brief moments for entertainment.
In conclusion, while these are general guidelines, it's important to consider the specific habits of your target audience. Utilise analytics tools provided by these platforms to fine-tune your posting schedule. Remember, consistency and quality content are key to social media success!
Written by Jay Cook, Social Media & Communications Director. 06-01-24